BE YOU
Make your kimono more like yourself
Instead of difficult customs and narrowed traditions, wear your own “Wa”.
we know
Many wonderful experiences and memories were born from wearing a kimono.
A kimono is a "thing to wear" originally worn by Japanese people.
A sense of security and exhilaration that can be worn just by wrapping and tying a kimono, countless wonderful experiences and memories were born from wearing a kimono.
A “wa” mode experience that can be enjoyed by anyone in the world, by presenting the complex and elegant Japanese culture in a modern way.
Restore Japan's vitality and pride!
When did the Japanese stop wearing domestic clothes?
Since the Meiji era, people have been fascinated by novelty, rationality, and functionality, actively adopting styles, and before they knew it, kimonos were worn only on special occasions.
Since the Heisei era, the spread of the Internet has led to the globalization of society, and low-priced overseas products have spread throughout Japan, and Made in Japan has disappeared from the daily lives of Japanese people.
If the demand decreases, the supply will also decrease, and it may disappear at some point.
Our mission is to create demand for beautiful Japanese traditional techniques in order to pass on to the next generation wonderful techniques that cannot be imitated by the rest of the world.
